Men don't read?

A couple of years ago, Wired magazine had a report on what men between the ages of 18-34 do and do not do.  They love the internet and short forms of non human communication (66%) and video games (60%) and do not like to read books (46%) or magazines (43%) or go to bars (33%) or see movies (20%).  So essentially it seems that men prefer e-media and men who read books are a rare sector. Is this true?